Color	Bright red-orange to strawberry red
Source	Chokeberry or Red Fruit also called Aronia
Color Pigments	Anthocyanin, Polyphenols, Beta-Carotene
Solubility	Water Soluble
Stability	Undergo reversible structural transformations with a change in pH Hue is pH dependent. Stable in heat and light
Other Properties	Used for products with poor color stability

Extracted from the chokeberry, aronia is a violet-black fruit-berry native to North America. The concentrate is available as a liquid or a water-soluble powder. The natural color range of aronia is derived at pH 3 though it can give brighter reds at pH 4. The fruit was commonly used by the Native Americans for the color as well as for fresh consumption. It is used in jelly making, candies, pie and cookie fillings, yogurt, sorbet, flavored milk.

Anthocyanins from chokeberry help combat oxidative stress. It also helps fight urinary tract infections, stimulate circulation, lower cholesterol levels, and are beneficial to cardiac health.